Boston Orthotics & Prosthetics - Boston Brace International, Inc.
Boston Brace/NOPCO is Now Boston Orthotics & Prosthetics
The leader in pediatric orthotic products and services, Boston Brace, along with its network of orthotic and prosthetics clinics, NOPCO, are now Boston Orthotics & Prosthetics.
Through interviews with a number of our industry experts, referral sources, and patients, we found that outside of the hospitals in which we operate, the NOPCO name is not widely known and is not understood in the marketplace.
We also found a great deal of equity in the Boston Brace name, but it conveys that we are simply a medical device company.
Going forward we want the marketplace to know us as both a clinical service and a medical device company.