Erdmann Design AG
The time between medical product approval and market introduction can be lengthy. In strategic workshops, Erdmann Design presents the process and development steps in a target-oriented manner to speed up the product launch.
Our tried and tested tool as an insight platform for project and risk management. Design, engineering and marketing teams work together – from the very start. Doctors, nurses, care attendants and patients are integrated during the development stage because their needs, concerns and experiences provide the decisive impetus for product development.
Providing knowledge from the market, for the market, is essential for success. The experience map provides valuable insights into what the market expects from new products.